SEO | search engine optimization

Search Engine Optimizition

Website Promotion

Search Engine Optimizition is paramount in the online world and this service is more complicated then it may appear.

Web site promotion is a broad term that encompasses:

Search engine ranking

Search engine ranking is your website's position relative to the position of your competitors' websites when certain keywords are submitted to search engines. It concerns your website's current position and its rise and decline over time.

Search engine optimization (SEO)

Search engine optimization (SEO) consists of a number of actions done to your site and its script (which may not be visible to your visitors) to achieve a higher search engine ranking.

Keyword phrase selection

Keyword or key phrase selection is the process of choosing of targeted keywords that will bring relevant traffic and best conversion from visitors into customers using specific online tools.

Search engine submission

Search engine submission is the process of registration of the website search engines and directories.

Pay Per Click advertising (PPC)

Pay Per Click advertising (PPC) is the process of creation and management of the Pay Per Click campaigns.

Here is the list of the phases and actions of the Internet Marketing Package we offer.

Web site marketing stages and deliverables

Phase 1: Evaluation

Evaluation of the current site visitors and their behavior.
Evaluation of the site usability.
Competitors Identification.
Evaluation of the competitor's websites.
Evaluation of the competitor's traffic and its origin.
Evaluation of the competitor's marketing strategies.

Phase 2: Marketing Strategy development

Determination of the corporate goals.
Target market selection.
Keyword phrases selection.

Phase 3: Marketing Strategy Implementation

Search engine optimization.
Search engine submission and registration
PPC (pay per click) advertising campaigns

Phase 4: Marketing Strategy Monitoring and Adjustment

Search engine submission monitoring
Keyword performance monitoring
CR (Conversion Ratio) monitoring
CAC (customer acquisition cost) determination
Additions and elimination of the keyword phrases
Site re-optimization (if necessary)
Concentration on the highest performing keywords

Testimonials

After three years of hard work, it was time to hand over India Web Design and maintenance to a company we would trust and didn't have to mortgage the house to pay for it, again, word of mouth came to the rescue. It has been a pleasurable experience to have the team at Aspiration Technologies in charge of our web site, I highly recommend their very professional and affordable service. We look forward to a long and profitable relationship.
Rajesh Kataria, MD
Ken Business Venture Pvt. Ltd.
[...]
I'm very pleased with all design work. You are true perfectionists and very easy to work with from start to finish. What I liked the most was that when I needed changes, they were done without hassle. Aspiration Technologies is the Best.
Mr. R. C. Sharma
VidyaSagar CA Institute
[...]
I would like to take this opportunity to thank Aspiration Technologies for the great job you did designing the website for my company and your assistance in troubleshooting during the start up. Your team is very talented and a pleasure to work with.
Dr. Yogesh Shukla
ISOTCON2012.oeg
[...]
Great web graphics and art. Easy to use website. Our customers love it. We are very pleased with your work and will use you design services again for upcoming projects.
Dr. C. L. Nawal
Rajapicon2011jaipur
[...]